Many New Yorkers were surprised when they looked this week at a 270-foot inflatable dragon installed at the top of the Empire State Building on Sunday to promote a US television series.
“It's interesting to see all the signs that have been put up, even in Grand Central Station. There are a lot of ads in the city, and everywhere you go, you see them,” said Texan Ali Wong, a “very big fan” of the Game of Thrones universe. In the New York Post on Sunday.
To promote the final season of “House of the Dragon,” a prequel to “Game of Thrones,” a giant replica of a dragon has been placed on top of the Empire State Building. .
The inflatable structure, which is 270 feet long, or just over 82 meters, will be attached to the building through more than 153 anchor points, according to a press release shared on Sunday by the iconic 102-story building. In the New York landscape.
It will also consist of 1,700 different pieces of material, assembled using more than 600,000 inches of welds, as we can read.
The majestic dragon was installed on Sunday, but must be removed after Wednesday.
But the marketing campaign, which simulates the installation of an inflatable version of King Kong in 1983 over the fifty years since the film's release, did not meet with consensus among some tourists who were hoping to see the building without advertisements.
“I'm annoyed by all the publicity out there. It's too much. For me, it's a little sad, with the dragon on top of the Empire State, you can't really see the original,” Lark, a visiting German, lamented to the New York Post.
Season 2 of House of the Dragon began airing last Sunday.
“Amateur entrepreneur. Professional internet expert. Zombie maven. Incurable pop culture scholar.”
More Stories
Actor Bill Cobbs dies days after turning 90
Olympic Games | Celine Dion at the opening ceremony?
Katherine Levack: Being a role model for “adults” is much more than a role model for children