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5 years ago, Apple apologized for the Mac Pro

5 years ago, Apple apologized for the Mac Pro

In 2013, Apple released a new Mac Pro in the shape of a cylinder. You can find his full test at that time in 01net. If a monster was well-equipped and fairly powerful, it was a subject for Many reviews For its design, it is impractical. The computer has even earned an evocative nickname: “trash can.”

In fact, the 2013 Mac Pro stood for the entire line of Macs at the time, as shown Our colleagues from MacRumorsNot the best. Machine design came before everything else. So we were entitled to this cylindrical Mac Pro, with a chassis that is certainly pleasing to the eye, but ultimately not very useful for professionals.

We also dealt with the popular butterfly keyboard on the MacBook, which has caused many users to get used to Apple’s after-sales service due to frequent malfunctions.

In 2017, Apple then gathered some journalists for an unprecedented discussion session. During that, then-marketing director Phil Schiller and head of software engineering Craig Federighi, along with other high-profile Californians, made it clear that they took their line of Macs on the wrong track.

Phil Schiller especially apologized to Mac Pro users:

“The current Mac Pro, as we said earlier, is designed in a way that dissipates heat as much as possible. This design limits the possibilities for improvements. For this, we regret that we have disappointed so many users. We have ordered a redesign of the Mac Pro to allow possibilities for future improvements.”

At the same time, to address the concerns of Mac users, Phil Schiller confirmed that a “Apple’s total commitment to the Mac, both hardware and software”. he added: “A Mac is essential to Apple, as are business users.”

These promises have been fulfilled. The Mac Pro, in 2019, saw an experiment total shift In terms of design, with a new, larger chassis, more classic, but also more practical in terms of issues of improvements and component changes.

Mac Pro spec sheet

Mac Pro 2020 Technical Card © MKBHD

Let’s also not forget to ditch the butterfly keyboard on the MacBook, to return to a more solid scissor key mechanism.

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Finally, since 2020 and the introduction of Apple’s silicon platform change, Macs have been on the rise. The latest device, the Mac Studio, powers its own M1 Ultra chip High hopes for the future of Mac Pro !

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Written by: Keleops AG