After several years of entertaining his audience on the web, via traditional television, today PL Cloutier regrets the frantic pace of social networks.
“Formats are brief. To succeed in capturing the world’s attention, you have no choice but to exaggerate […] I don’t want to become a parody of myself either, ”he laments.
Host, Blogger, TV Researcher, Speaker and Latest Reality Show Contestant big brother, Pierre-Luc Cloutier has more than one string in his bow. At 37 years old, he was one of the first Quebec influencers when he started his YouTube career in 2011.
Influencer PL Cloutier, 37, is currently embarking on a career shift on the web, wanting to provide “more thoughtful” content, he says.
QMI photo, Joel LeMay
Role
After achieving massive success on his channel, which even brought him on tour as far as France, PL Cloutier started a “turn” in his web career, when he just removed all of his old videos from his YouTube channel. “It’s not me anymore, I’m much calmer than before and less ‘I’m a star and people are screaming’,” he explains. The influencer now wants to provide more “thoughtful” content to his followers, he says.
He also admits to enforcing a “distance” with social networks. He is also preparing a conference, focusing among other things on the “unhealthy” side of social networks, telling in particular what has made him “destroy” the web lately.
“Amateur entrepreneur. Professional internet expert. Zombie maven. Incurable pop culture scholar.”
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