Australia's richest woman has demanded a caricature of her portrait be removed.

Australian billionaire Gina Rinehart, who tops the list of richest Australians, has not asked for her portrait to be removed from an exhibition. A caricature created by a popular tribal artist is going viral.

This is called the Streisand effect. Censoring or trying to hide information, the name given to the phenomenon makes it more viral.

This is what happened when Australian billionaire Gina Rinehart wanted to remove a caricature of herself from an exhibition at the National Gallery of Australia. The museum, located in Canberra, is hosting an exhibition by renowned Aboriginal artist Vincent Namadjira “Australia in Colour” from March to July.

Many portraits including Queen Elizabeth II, Jimi Hendrix and the artist. But Gina Rinehart's portrait is the most talked about of these. And it would be an understatement to say that the portrait displeased him. According to Guardian Australia, the newspaper's Australian website He demanded that his portrait be removed. The museum declined to comply, but responded in a statement that dialogue around the works was encouraged.

“We present works of art to encourage Australians to explore, enjoy and learn more about art,” he added.

One of the billionaire “friends of the museum” made donations ranging from $4,999 to $9,999 to the cultural institution. He has already used his gifts to express his displeasure. In 2023, it pulled the equivalent of $15 million in sponsorship from netball's governing body in Australia, a group close to basketball, after a player from billionaire Hancock Prospecting refused to wear the Flogged jersey. The player condemned comments made by the billionaire's father in 1984 that Indigenous Australians should be sterilized.

Hancock Prospecting was the name of the businessman's mining company, including iron ore. The company has made a commitment to indigenous communities on its website, reporting significant investments in health, education, arts and culture to the tune of 300 million royalties.

The artist responded to the billionaire's request in a press release: “I paint the world as I see it”, wrote Vincent Namatjira. “People don't necessarily like my paintings, but they look at themselves and say, 'Why does this Aboriginal boy paint these powerful figures? What is he trying to say?'