In partnership with sustainable AI consulting firm Axionable, M6 Publicité is launching a global carbon audit of its activities related to advertising distribution for all of its media (TV, radio and digital), content production for brands created by M6 Unlimited and on its head office activity.
Already published on the AVOD 6play platform (see archive), this carbon review now extends to 5 new oceans for the M6 range: advertising broadcasts on linear TV; linear broadcasting; digital advertising distribution (BVOD, players and digital audio); Produce content for brands produced by M6 Unlimited (TV, Radio, Digital Websites, Sponsorship Billboards, Short Programs, Podcasts, etc.); Administrative activities of the head office of M6 Publicité (real estate, public services, energy, waste, etc.).
From the beginning of the school year, M6 Publicité will be able to assess the carbon footprint of an advertising campaign across all of the group’s media. A plan will also be implemented to prioritize actions to reduce the carbon footprint of its distribution and production activities.
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