Artificial Intelligence: ChatGPT is an added advantage for businesses, 10 Uses of Technology by Digital Professionals in 2024

[DIGITAL Business Africa] – AI brings with it many advantages, we can't say this enough. Everyone gets involved. And these are not the companies that can resist the sirens of this new technology. On June 10, 2024, the specialized website dumoderateur.com published the results of an online opinion poll conducted by the media of digital professionals BDM. The survey focuses on the use of ChatGPT by large companies in 2024. The study was conducted from April 25 to May 24, 2024. It appears that
More than 70% of digital professionals say they use ChatGPT.

Furthermore, more than 73% of digital professionals use ChatGPT as part of their work. “Among these respondents, 50% say they use it every day, and 40% use it at least once a week! The numbers show how much ChatGPT has become a real helper in the daily lives of professionals.It specifies the results of the investigation.

Areas and lessons

It should be noted here that the survey in question was conducted among 1,045 digital professionals from all backgrounds: marketing, communications, social media, project management, web development, design, writing, etc. An inventory of their uses of ChatGPT in 2024 has been prepared by these companies as follows: . Discover the key lessons below!

“ChatGPT is more widely adopted in the professional environment than other similar AI tools. In fact, only 24.4% of respondents said they use Google Gemini, 22.5% for Microsoft Copilot, and 8.9% for French player-backed Le Chat Mistral AI Among the free responses, it is worth noting that other digital experts were cited several times: Claude, the tool developed by Anthropic, available in France since May 14, and Perplexity, a search engine powered by artificial intelligence. report report.

The study also listed five digital professions that use ChatGPT the most. Thus we have SEO/SEA acquisition experts (88%), social media professions (83%), communications experts (77%), editors (77%), and project management professions (76%). Of the digital professionals who use ChatGPT, nearly two-thirds rely on the free version: 65% compared to 35% of paying users.

What's the use of ChatGPT?

The study also indicates that nearly 70% of digital experts indicate that they use ChatGPT to produce content (creating text or images for later use in their tasks). While less than 30% say they use ChatGPT to create images. ChatGPT is also used as an idea generator for 65.5% of participants, and as a text proofreader for 65%. Another important use: More than half (54%) use the tool to collect information in order to save time, according to the survey.

Top 10 Uses of ChatGPT

Digital professionals use OpenAI technology for several reasons. They can:

1- Content production (69.4%)
2- Generating new ideas (65.5%)
3- Correcting or rephrasing the text (65%)
4- Collecting information (54%)
5- Requesting expertise in a subject (44.7%)
6- Text translation (29.8%)
7- Image generation (24.6%)
8- Data analysis (22.5%)
9- Code generation (22.5%)
10- Data classification (12.9%)

Furthermore, some companies use OpenAI to generate business leads (15.8%) while others see it as helping to reduce their business costs (14.8%).

Written by Jean Mattern Zambo, source: dumoderateur.com