Hawk Toah: Sales Near $100,000

Thanks to the phrase “Hawk Tuah” launched by a Tennessee woman and widely spread on social networks, an American company has already recorded sales of about 100 thousand Canadian dollars.

In a video posted last week, a man asked Hailey Welch to do a move that could drive a man crazy in bed. She responded with a smile, pointing out, “You should do 'hok tuah' and spit on that thing.”

The clip quickly went viral on TikTok, and derivative products, including hats and sweaters, were sold online, featuring the phrase “Hawk Tuah, Spit On That Thang.”

according to New York PostThe owner of the American company that launched the products, Jason Botetti, recorded sales exceeding 65 thousand US dollars in less than a week. He has already sold 2,000 hats at $32.78, or $50 for a hat signed by Hailey Welch.

“Of course she didn't get a dollar off her first viral video,” Botetti told Rollingstone.com of Hailey Welch, whom he says he's known for years. […] Our largest orders are generally 100 hats, or even 150 to 250 shirts. This is completely unusual for us. “It's a small family store.”

“No one asked for his permission either. “I just wanted to make something of it,” he added. Jason Botetti declined to say what percentage of sales Hailey Welch would receive.

Overloaded with events

According to Jason Boteti, Hailey Welch will be “overwhelmed” by her sudden popularity. The main interested party has adjusted their social media settings. They will have limited information available to the public about them.

“There are crazy people in the world who have called her,” he said. She is probably one of the most famous people in the world today. But I don't know if she likes it.”