In the United Kingdom, the influential conservative press was fueled by Nigel Farage

In a media environment where print circulation is declining and new sources of information and analysis are proliferating, the influence of conservative national newspapers in elections is declining. Strike time of front page sun, Associated with the editorials of Tea times, of Daily Mail And Tea daily newspaper, There was a pretense of swaying undecided citizens toward a conservative candidate.

But if these newspapers do not have the omnipotence of the past, they are very influential. They don't directly persuade the typical new voter – the “Whitby Woman” – to vote this way or that on July 4, but they influence the political parties' debates that feed and decide on Westminster and social networks. News treatment on radio and television.

Popular headlines

Andrew Neill, Senior Political Correspondent Tea times, Admits that the collective influence of the written press is lacking “How was she”. In early June, he cited the damage the tabloids had done to Labor in the past, particularly the headlines. Tea sun, As in the 1992 assembly elections:

“If [Neil] Kinnock wins today, let the last man out of the country turn off the lights, thank you.

He also suggested that websites, newsletters, and podcasts distributed by conservative titles by no means have the same visceral effect. But Andrew Neill argues that British newspapers are more virulent than those in the US and other European countries, where he says there is no real national literary press.

The future of the Tories in their hands

The July 4 referendum creates more pressing issues for the traditional conservative press than in the past.