“It’s not going well” for Kanye West

After making anti-Semitic statements, American superstar Kanye West’s descent into Hell continues.

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Several sponsors also dropped the singer.

Patrice Lavoie, an expert on media and corporate image, believes.

Mr. Lavoie said the musician would have attributed his insulting remarks to possible bipolarity, which explains his behaviour.

“At the same time, he does not say that he will get help. Gap, Adidas and Balenciaga have distanced themselves from the man. He himself says that he lost two billion dollars in one day. His business is not going well, ”qualifies the expert.

He defends his remarks by saying that he has a Jewish lawyer, which is not an explanation in and of itself. We feel like there is slippage and he doesn’t know how to hold on. Even his manager deserted him,” he adds.

For Patrice Lavoie, the case of Kanye West illustrates well how the public image can be at its peak and can, in some gestures, change drastically.

Watch the full interview in the video above.